Our Story

Why lamps?

My background is in photography, where light is everything. Without it, there are no images, only darkness. In photogrammetry and lidar work, I discovered something even deeper: visible light is just a fraction of the spectrum, and yet it carries immense information. Every beam, every reflection, every shadow holds data.

Light doesn’t just illuminate. It travels. It records. It defines. To place light in a space is to shape how that space is understood. That’s why I design lamps. They’re not just functional objects. They are carriers of form, emotion, and meaning. They turn empty rooms into places.

Why computational design?

My process starts in Houdini, a tool built for complexity. I use it not to control the outcome, but to collaborate with natural systems: noise, flow, simulations, gravity, and air resistance. The forms aren’t modeled manually. They emerge from rules, interactions, and algorithms.

The goal is not to mimic nature, but to let it guide the structure. Each lamp is a frozen moment in time. Move the system forward, and the result changes. A different pattern. A different tension. A different light. The object is the result of a living system shaped by invisible logic and natural forces.

Why Armenia?

Leora is based in Armenia, where I live and work. It is not a place widely known for high-end design exports, and maybe that is part of what shapes this project. I believe thoughtful, future-facing design can come from quieter, less expected places. In the long term, my hope is to decentralize production by training individuals in remote regions of Armenia to 3D print Leora lamps locally. The goal is to provide meaningful, skilled work rooted in design and precision.

Why now?

Because we are surrounded by noise. And I think design should offer the opposite.
Leora is an attempt to slow things down. To create objects that feel clear, rooted, and necessary.